If you want to network and grow your wealth management business, LinkedIn is a great place to do so. As a wealth manager, If you’re planning to spend a lot of time and money on social media marketing, you may want to concentrate on Facebook, Instagram, and Twitter. Your business is doing a huge disservice if you overlook LinkedIn when trying to reach your target audience. For businesses, LinkedIn is an essential marketing platform since it generates leads 227.1% more efficiently than Facebook and Twitter combined.
1. Make your public profile URL unique.
By customizing your LinkedIn public Profile URL, your profile will look more professional and easier to share. Instead of an aesthetically distasteful URL with confusing numbers at the end, you can use one that looks like this:
You can also do the same by heading to View Profile > Edit Public Profile and URL > Edit Public Profile and URL. As long as the URL hasn’t already been taken by some other LinkedIn user, you can change your URL any way you like – for example, your first name, last name, or business name.
2. Make your LinkedIn profile stand out with a background photo.
Use an on-brand background photo to give your LinkedIn Profile some personality. Recruiters and hiring managers like updated profiles because they showcase your special interests, personal brand, and specialties.
Background photos on LinkedIn should be at least 1584×396 pixels, and they must be JPG, PNG, or GIF files.
3. Edit your Profile by adding, removing, and arranging sections.
If you wish to highlight specific pieces of information on your LinkedIn Profile, you can edit and reorder sections to do so. Click on the double-sided arrow in each section of your document when you’re in edit mode. You can drag, drop, and click your mouse on the Profile to move it to other positions after your mouse turns into a four-arrow icon.
4. Make your LinkedIn profile search engine-friendly.
Getting discovered by people searching LinkedIn for key terms you want to be found for isn’t limited to blogging – you can also optimize your LinkedIn Profile. Adding keywords to your profile is possible in different sections, such as your headline, your summary, or your work experience section.
5. Use your LinkedIn Profile to promote your blog and website.
The LinkedIn profile page allows you to add portfolio links as well as social network links. A profile can also contain links to your content and business information. To drive traffic elsewhere, you can highlight specific areas of your page using this feature.
Using LinkedIn (e.g. SoundCloud tracks) can be a powerful marketing tool, for example, if you produce a podcast.
6. Take a look at your Network Updates (or share your own).
The LinkedIn Network Updates resemble Facebook’s News Feed on your LinkedIn homepage. Get a quick glimpse of what your connections, customers, competitors, and others are doing and sharing through this feed. Share updates about your own products and services, as well as notable content that your business has created and published.
Your feed may be filtered in any way you wish, including email notifications and sorting by “Top Updates” and “Recent Updates”.
7. You should be recognizable.
You should be recognized by your LinkedIn connections as soon as they glance at your profile. The name, headline, and other simple identifiers on your Profile should be easy to see to make your Profile easily identifiable.
To be visible and identifiable to your audience, you should make sure you have the Public Profile feature turned on as well.
8. Watch out for the people who have viewed your LinkedIn profile.
Learn who is viewing your LinkedIn profile and marketing content on LinkedIn, who is a potential lead, and who your customers are.
Process? With the help of the “Who Viewed Your Profile” feature.
You can identify specific visitors to your page using this tool (accessible via the Profile drop-down menu) in the main navigation. Your profile views can be compared to your connections’ and other businesses’ profiles.
9. Make the most of LinkedIn endorsements.
With LinkedIn’s Endorsements feature, you can recognize the skills of people who you work with.
It is your responsibility to endorse the skills of the people with whom you work the most closely. This will ensure that when they are looking for other work, their Profiles will be more impressive, and they will notice that you support them.
10. Try native ads and LinkedIn-sponsored content to grow your business.
You may want to consider LinkedIn Ads if you are interested in supplementing your organic LinkedIn marketing efforts. LinkedIn advertising offers a variety of targeting options, which is one of its biggest advantages.
Specific job titles, job responsibilities, industries, company size, etc., the people who are more likely to want/ need what you sell, can be targeted through LinkedIn’s paid ads.
You can also hire a digital marketing company to do that for you. Hiring a digital marketing agency will definitely enhance your online presence if you want it to increase. We are based in Manassas, Virginia, and we provide exceptional digital marketing service for wealth managers and other businesses.
It is imperative to hire a digital marketing agency if you want to boost your online presence. We are located in Manassas, Virginia, and we provide exceptional digital marketing services to businesses and wealth managers alike.