Trying to figure out how to market your Instagram account effectively?
A savvy algorithm and innovative tools make Instagram one of the most effective platforms for reaching new audiences and driving sales. Try these tips..
#1: Be a storyteller
Authenticity is the key to a successful Instagram presence.
The most important piece of the puzzle as a brand is you and your story, regardless of how well you know the algorithm. Everyone, influencers to small business owners and entrepreneurs, should show they have a person behind them.
Authentic and detailed Instagram captions and Instagram Stories are the best way to engage your audience. You can use your Instagram Stories to have a two-way conversation.
In addition, captions can be up to 2200 characters long – plenty of room to share your message with your community.
#2: Add a link to your bio
The most important aspect of a marketer’s job on Instagram is to drive clicks and sales.
You can also drive traffic from Instagram using the link in your bio – and it’s free!
From one easy-to-navigate landing page, you can drive traffic to websites, affiliate links, and more with Linkin.bio by Later. SUITCASE Magazine and Pepa Mack are two of the coolest influencers and publishers using Linkin.bio by Later. Basically, it’s an Instagram mini-website.
#3: Consistently implement content pillars
This is where content pillars come into play – to clarify your community’s value proposition.
A content pillar refers to three to five topics your brand will consistently discuss, amplify, and create content about.
As well as clarifying your niche, content pillars also simplify the content planning process.
Build your content calendar for the month ahead using your content pillars rather than scrambling to create last-minute posts.
As a bonus, consistent content pillars may also help your niche get classified correctly by the Instagram algorithm.
#4: Design graphic and meme shareable
Instagram is a powerful platform for sharing content. A reported 55% of 13-35-year-olds send memes every single week, making them one of the major forms of online communication. People love memes! If you are not distributing memes,, you will miss out on many opportunities.
#5: Add Instagram reels to your profile
One of our top Instagram marketing tips is to share Instagram reels.
The Reels platform has been used by hundreds of thousands of creators to make sales, connect with new audiences, and grow their communities.
It’s an excellent way to reach out beyond your followers – and potentially go viral – through compelling before-and-afters, how-to videos, and behind-the-scenes videos
#6: Make Your Profile Search Engine Friendly
It is important to optimize your Instagram profile for search so you can grow your following on Instagram.
For most people, the username is perfect, but the name field in the bio can be confusing. When in doubt, try putting that term into the Instagram search bar and see what comes up. Think about your niche, what industry you’re in, who your target audience is, or what solution you offer, etc.
When anyone searches for your target keywords, you’ll appear in the top results if you change your name field to something relevant to your brand or business.
#7: Post at the right time
A post should reach the right people at the right time when you’re ready to push it live.
In order to ensure that, you should find your best time to post on Instagram. Later’s Best Time to Post feature can help you find your own best times. Look at the Instagram insights and make your decisions.
#8: Don’t comment with hashtags
In addition to increasing engagement, hashtags are a great way to attract more followers.
There is no limit to the number of hashtags you can include in your caption on Instagram, but if they are all bunched up next to each other, it can look messy.
Adding hashtags to your first comment is the simple solution.
Make your caption stand out by adding hashtags in your first comment.
#9: Make sure closed captions are included
Instagram Stories are watched without sound by 30% of users.
In other words, you could ignore a large market of potential customers by not offering closed captions in your Instagram stories and reels.
Video subtitles allow you to create video reels and scroll-stopping stories.
It is not only beneficial for those who are hearing impaired to watch videos with subtitles, but they are also crucial for those who are watching without sound.
You can now add closed captions to your Instagram Stories with the new Stories Caption sticker.
The closed captions will be generated automatically when you select the sticker.
You can automatically add captions to your Instagram Stories so that your content is accessible and inclusive.
#10: Promote carousel posts
Using carousels as a way to share your content will help it last longer.
The reason is that if your followers don’t check out your post the first time, they may see the next slide when they open your app – increasing your chances of getting their attention and getting them to interact with it.
As well as featuring tips, videos, and resources, carousel posts are also highly shareable and versatile.
#11: Make use of community content
A small team and a tight budget can make it difficult for you to consistently post original, creative content.
Your content is likely already being shared organically by your followers, so you can leverage them.
These brands are all doing an amazing job of integrating UGC into their feeds: Briogeo, Golde, and Mejuri.
Creating a branded hashtag can help you collect and share UGC. Your followers will be encouraged to share photos with the hashtag, which makes collecting and sharing the