44%… Yes, you heard it right! Currently, forty-four percent of the businesses are using Search Engine Optimization to rank higher on the 1st page of google search. And more than 70% of people search for the company online before visiting the website or buying from it. Interesting, isn’t it?
SEO can add a lot of visibility to your wealth management business or any other business in general. Without SEO, you’re missing out on a chance to reach people when they’re searching for a wealth manager/financial advisor.
Don’t worry, we got your back. Here are our 5 killer SEO tips to boost website traffic for wealth managers.
1. Rank higher in the search results by using Relevant Keywords.
Your wealth management company’s website content needs to include relevant keywords if you want to be found in search results. The keywords users use to search for information allow them to find websites that provide the necessary answers. To help interested users find your business, you must include relevant keywords on your website.
2. To attract new clients, establishing a local presence is a must for a wealth manager.
When you perform Search Engine Optimization for wealth managers, make sure that you also optimize the local presence. It’s essential that you optimize your local presence to reach people looking for a wealth management company in your area.
Integrate local keywords
The first step towards ranking in local searches is to integrate local keywords on your site. Keywords for local business usually have a location attached to them, such as “Virginia wealth management” or “wealth management company in Virginia.”
Finding the right keywords for your website is possible with keyword research tools like Ahrefs, KwFinder etc.
You can improve your Google Business Profile listing by optimizing it.
Adding your Google Business Profile listing to your website is another great way to appear in local searches. A box known as the local SEO 3-pack appears at the top of the search results when users enter the name of a location or the phrase “near me.”.
For information about companies in their area, users turn to Google My Business listings. In order to appear in this box, you need to claim your listing.
As soon as you claim your listing, confirm that your name, address, and phone number (NAP) are correct. Then, you can add other important details about your wealth management firm, such as hours of operations, an email address, and a short description.
Adding photos to your listing will also boost your website clicks and phone calls, as Google Business Profile listings with over 100 photos are 1065% more likely to be clicked on.
Keep your NAP consistent across all your web properties.
The NAP information you provide throughout the web should be consistent when doing local SEO for wealth management companies. It is imperative that people know where your business is located, how to contact you, and how to identify you.
Regardless of where leads find you, you want to provide accurate information.
It is also possible for your Google Business Profile listing to be suspended if you fail to maintain consistent local listings. The information about your company should be updated on every local platform.
3. Ensure that your website loads quickly.
Ranking in search results requires a fast-loading site when doing wealth management SEO. The average user doesn’t want to wait for your site to load – 53% of users will abandon your site if it takes more than three seconds.
The Google PageSpeed Insights tool can help you determine how quickly your site loads. You can use this tool to get an understanding of how your site loads for your audience, as well as where you can improve it to optimize the loading time.
You can improve the speed of your site by following these steps:
- Files need to be compressed
- Reduce the size of image files
- Cache your browser’s data
- Coding should be minimized
- Redirects should be reduced
If you are uncomfortable optimizing your site’s backend, investing in page speed optimization services will improve its load time.
4. Ensure that your website is mobile-friendly.
A fast-loading site is not the only thing you need, but one that looks good on mobile devices as well. Your audience is unlikely to engage with you if your site isn’t mobile-friendly. Bad mobile experiences lead to 52% less interaction with companies.
You can test your site’s mobile-friendliness with our free mobile-friendly checker.
Your site can be made more mobile-friendly by following these steps:
- Forms should be simplified
- Increasing the speed of site loading
- Optimizing mobile pages with accelerated technologies
- Creating smaller paragraphs from larger content
5. Invest in quality backlinks
To avoid being penalized by future search engine updates, everything in SEO needs to be high quality, or white-hat. You won’t win if you try to game the system, trust me.
The building of backlinks is another fundamental of SEO. An incoming backlink is a link from another website that points to your website. When another website links to your content, search engines recognize that it is of value, thereby making your content more authoritative and higher ranked.
The quality of a link is also determined by the content of the websites that link to it. Search engines will consider links from other sites with similar content to yours more relevant if they come from inbound links. The links you are sending to your site will not be relevant, however, if they come from completely unrelated sites.
Having trouble with your wealth management SEO? Let us help!
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Count on our SEO experts to get your SEO strategy on track. Our custom strategies are tailored to the unique needs of your business.