The email marketing channel is one of the most powerful marketing tools around the world, especially in the United States. Email marketing returns on average $36 for every $1 you spend. Getting it right is not easy, but it is well worth the effort. A regular B2C Email Marketing Campaign to a subscriber base or B2C Email Marketing Campaign to other businesses consistently increases revenues over time. As another revenue-generating marketing channel, email marketing can be fine-tuned with these essential tips.
1. Data tracking is the key.
Data can tell you a lot about the success of your campaign, including how many emails you were able to deliver, how many were never opened, and what time of day people opened them.
With Google Analytics, you can access even more powerful data on your website. You can track how your emails drive traffic to your landing pages, as well as how people behave once they reach them, by tagging them with custom campaign tracking. You can tailor your messages based on this information to meet the specific needs of your subscribers.
2. Make it easy for your readers to respond.
If you can, encourage your subscribers to reply to your emails. It’s the best way to demonstrate your interest in what they think.
3. Personalize it as much as possible.
Personalize your emails wherever you can. Address your subscribers by name. Tailor your message to address their interests and needs. These practices are becoming more common, but also expected.
Try mixing and matching your email content by location. Customize your subject lines. And of course, be sure to segment your list based on behavior. Most modern email tools allow you to use short-codes that are replaced with the recipient’s name once you send the email.
4. Test your email before sending it out.
You need to ensure that every message you send works properly if you want your subscribers to open and click on links in your emails. Ensure that each of your messages looks as you intended by sending them first to employee accounts. You should be able to view them on several different devices and email clients (such as Outlook, Gmail, and Yahoo).
Getting dressed in the dark and sending a mass email is like showing up for a business meeting without double-checking the content. This looks unprofessional and is a best practice for email marketing.
5. Clear & Focused Call to Action (CTA) Will Drive More Traffic to Your Landing Page.
Driving traffic to your landing page is the whole point of your email messages. It’s that simple. You can’t convert your email subscribers into customers without driving clicks to your landing page.
Having one primary call to action (CTA) in your email message is the key to driving traffic to your landing page. The reader will be confused and distracted by multiple call to action. Your email will be deleted or left unopened when they are confused.